College Bookstore Reviews: How your business fits into your life.
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The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
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cheap college textbook, college text book
The key factor in turning a business into a system as the author states, is to have operating manuals which describe each function of the business. One criticism I have of the book, and I suppose he did this on purpose, is that he really doesn’t go into a lot of detail as to how these manuals are done. I guess we have to figure that out.
The example in the book about the owner of a pie shop, I felt, was a very good example. I know, because I wrote operating manuals for my business, and I started franchising my business back in 1995. I had 15 offices up and running at one point, and I decided not to pursue it any further, so I pared it all back down. This book works, but you better be prepared to take a really long hard look at how your business is run and particulary how it fits into your life.
The bottom line on this book is that you can make your business into a system. You can reduce your hours to a reasonable level. Yes, you can even make a good living in your own business. I’ve been doing it for years. The only problem is, you have to do it. You have to sit down, take a good hard look at your business, and get the thing built or rebuilt from the ground up.
You need to have all your financial records in order. You need to know at any moment what your operating margins are, what’s going on with everything. It’s a big task, and I suspect many people who have read this book don’t want to do all that. As for my business, I’ve implemented much of what he talks about with great success. I haven’t implemented all of it because some of it is difficult and time consuming. The other problem is, there’s no “step-by-step” method presented, at least not what one would want. There is a methodology to it, but as with most things in life, we have to adapt them to our situation and take the time to do it. The author won’t take you by the hand and do it for you.
I’m giving this book 5 stars because I think it provides much thought provoking material. If you own a business or are planning on going into business, this book is a must. Even if you ignore most of what he says, it will at least change the way you think about your business.
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